SEO isn’t really a FAD, it’s just common sense and average people finally figured out it was kind of important and should have been done when you build your site in the first place. If I have a retail store on a street but zero signs indicating what I sell, who’s going to come in? So when you name a photograph of your product “Image_3458974385.jpg” who the heck is going to find that in a search?

“Social Marketing” has been around as long as man could speak. It’s just word of mouth. But now thanks to technology and advances in the Internet we have multiple ways to provide that word of mouth.

Having thousands of random Facebook, MySpace, and Twitter friends can become a huge distraction and unnecessary cost for a company. Most companies just enter Social Media because it’s “cool” and that aspect is a huge fad just like saying your company is “green” now because your homepage is green and has a photo of some wind mills.

There is a ton of white noise in the crowded social marketing arena and unless you are using the available tools in a unique way, you have already missed the success train.